UK-headquartered cloud media services firm Base launches a strategic US expansion to double its regional revenue share by 2027, leveraging a proprietary SaaS platform and self-funded growth to disrupt media content management across multiple sectors.
base, a UK-headquartered cloud media services provider, has officially launched a strategic expansion campaign in the United States, aiming to double its revenue share in the region by 2027 and transform how media-centric organisations manage content in the cloud. Currently, the U.S. accounts for 25 percent of base’s annual revenue; the company plans to increase this to 50 percent within two years. To support this growth, base is expanding its team and will operate on both U.S. coasts, targeting sectors such as media and entertainment, news publishing, production and post-production, creative agencies, gaming studios, and prestigious Ivy League institutions.
base provides a comprehensive three-step digital transformation process: migrating large media asset libraries to scalable cloud storage, unifying content through media asset management systems (MAM), and designing, building, and managing cloud-native workflows tailored to operational requirements. The company remains cloud-agnostic, leveraging partnerships with major hyperscalers like Amazon Web Services (AWS) and IBM Cloud, which allows it to avoid capital-intensive infrastructure investments and instead focus on developing solutions for clients. IBM Cloud, as an early strategic hosting partner, offers the added benefit of affordable cloud storage with low data access and transfer costs, appealing to base’s global media clientele.
A key innovation from base is its proprietary SaaS integration platform, base-foundation.io, which centralises customised cloud integrations with third-party software, optimising media workflows and reducing operational costs for clients. This platform is already being utilised by global entertainment groups, social media publishers, and a major AAA gaming studio, demonstrating base’s ability to serve complex and demanding media environments.
Remarkably, base’s North American expansion is entirely self-funded through profit reinvestment, underscoring a financially disciplined approach. The company projects a 100 percent year-on-year revenue growth for 2025 and has maintained an average 30 percent annual growth rate over the past five years. This financial stability and growth track record come at a time when demand for cloud-first architecture and scalable, service-based media workflows is accelerating globally.
CEO Ben Foakes emphasises base’s decade-long commitment to delivering cloud-native media services and solutions. Speaking to industry observers, he highlighted the company’s intent to become the preferred partner for media organisations adopting cloud-native strategies at scale, leveraging its UK foundation and growing US presence driven by customer demand. This growth is further evidenced by base’s collaborations with high-profile clients such as Banijay Entertainment, where it partners with AWS to deliver large-scale cloud transformations enhancing data access, creative collaboration, and content monetisation.
base’s growth story stands out in the enterprise technology landscape, particularly due to its independence from venture capital funding. Its focus on mastering cash flow and scaling through partnerships rather than building costly data centres has allowed it to maintain agility and a close connection with client needs. This approach has made base a trusted cloud service provider for diverse media sectors, including broadcasting, gaming, academia, and luxury brands.
As base intensifies competition in the U.S. market, it differentiates itself through a fully managed cloud service model featuring a single provider and one-contract offering, tailored specifically for digital media professionals. This contrasts with broader industry moves by companies like Vizrt and Amagi, which also focus on managed services and cloud-native solutions but with different operational strategies and leadership focus areas. With Oracle investing heavily in UK cloud infrastructure and companies like Amagi appointing seasoned executives to expand cloud offerings, base’s self-funded, focused growth reflects a distinct strategy positioned to capitalise on the evolving cloud media services landscape.
Organisations interested in base’s scalable, cloud-native media workflows in the UK, U.S., and internationally are encouraged to engage directly with the company to explore briefing sessions, case studies, or partnership opportunities.
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Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative appears to be original, with no evidence of prior publication. The earliest known publication date of similar content is July 9, 2025, in Huff Mag, which discusses base’s growth without venture capital funding. ([base-mc.com](https://base-mc.com/blog/built-to-last-how-base-grew-a-global-cloud-business-at-scale-without-a-penny-of-vc/?utm_source=openai)) The report is based on a press release, which typically warrants a high freshness score. No discrepancies in figures, dates, or quotes were found. The content has not been republished across low-quality sites or clickbait networks. The update may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The direct quotes from CEO Ben Foakes and other company representatives are unique to this report. No identical quotes appear in earlier material, indicating original content. No variations in quote wording were found.
Source reliability
Score:
7
Notes:
The narrative originates from Mitrade, a financial news platform. While Mitrade is not as widely recognised as major outlets like the Financial Times or BBC, it is a legitimate source. However, the lack of broader coverage from more established media outlets raises some questions about the report’s reach and verification.
Plausability check
Score:
8
Notes:
The claims about base’s expansion plans and financial projections are plausible and align with industry trends. The U.S. public cloud market is projected to reach USD 210.59 billion by 2030, growing at a CAGR of 12.2%, indicating a robust environment for such expansion. ([grandviewresearch.com](https://www.grandviewresearch.com/horizon/outlook/public-cloud-market/united-states?utm_source=openai)) The narrative lacks supporting detail from other reputable outlets, which is a concern. The tone and language are consistent with corporate communications.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The report presents original content with unique quotes and plausible claims. However, the reliance on a single source and the lack of broader coverage from more established media outlets raise questions about its verification and reach. Further corroboration from additional reputable sources is recommended to fully assess the credibility of the narrative.
